I’ve developed several Google custom searches to make it easier to pick though the data and identify practitioners making misleading and potentially dangerous claims. These custom searches are like having a version of Google that limits itself to the websites of specific groups of alternative practitioners. They're not perfect - you'll get false positives as well as false negatives. But they do work very well.
Here are Google search engines limited only to websites belonging to members of:
- British Chiropractic Association
- Scottish Chiropractic Association
- McTimoney Chiropractic Association
- General Osteopathic Council
- Complementary and Natural Health Council
- Alliance of Registered Homeopaths
- Kinesiology Federation
You might find, for instance, that there are still some British Chiropractic Association members claiming to treat colic. Or you might find that some CNHC members are claiming they can treat ear infections by sticking a candle in your ear. Or maybe you’ll find a homeopath that is telling people that magic sugar pills can help with eczema.
Google's custom search system is far from perfect. It randomly seems to drop results, then pops them back in again. Text that is clearly found on many sites can't be found. But I expect this to improve over time as the indexing improves.
Despite these problems, if you're making misleading claims it’s now far more probable that you'll get caught. Fingers crossed that whoever finds them hasn't got FishBarrel installed.