"We would have hoped they would have taken this down by now."
"I notice that despite your informal resolution with the ASA, that the text still appears on your patient information leaflet here: http://www.gcc-uk.org/files/link_file/WhatCanI_142_5(Web-Version).pdfAre you intending to take down or change this leaflet?"
"I contacted the GCC following my finding that they had not removed the Patient Information Leaflet from their web site. I had a rather surprising reply from them this morning. They said that they will take it down in reasonable time - and suggested that this would happen once they had taken the time to re-write the document and translate it into several languages.This is shocking. Surely it makes sense for them to take it down now if it breaches ASA standards - or not at all if it doesn't. Surely while they are re-printing they should not be continuing to distribute the material?Can you clarify the ASA's position on this?"
"We’d normally expect an advertiser to implement the changes as soon as is 'reasonably practicable' (bearing in mind the time involved in printing new leaflets).However, if it’s a leaflet on a website then it should be taken down as soon as possible."
- The Chief Executive of the GCC is fully aware that its Patient Information Leaflet violates ASA guidelines.
- The Chief Executive of the GCC is aware that this leaflet is continuing to be made available on their web site.
- The Chief Executive of the GCC is in no rush to do anything about it.