The result of my original burst of 80 odd trading standards complaints has been hugely positive. Most offices have responded with business advice that the trader should remove the claims and for the large part they have done so.
But interestingly, my complaint to Edinburgh City Council about Health for Life has so far resulted in a dead end.
Since your last e-mail I have contacted Health for Life regarding the treatment of colic. They have provided me with sufficient evidence to support their claims regarding the use of chiropractic for those with colic. In light of this, Trading Standards will not be taking any further action in this matter.So, quite reasonably, I asked if I could see this evidence.
I regret that I am unable to provide details of the evidence and substantiation provided as this information has been obtained using powers provided for the discharge of my duties.
But this evidence is clearly important, so I wrote to Health for Life themselves:
Dr. Paul Homoky,I look forward to their response.
I recently made a complaint against you to Edinburgh Trading Standards regarding claims to treat colic using chiropractic on your web site.
I have been told by Edinburgh trading standards that you have provided evidence and substantiation to back up your claims. However, they are unable to pass this evidence onto me.
The importance of this evidence cannot be underestimated. I have made a large number of similar complaints to both trading standards and the GCC and have more ready to send out. Over 100 practices have already changed their advertising material. If there is good evidence in favour of this treatment that I previously missed, it is critical that I withdraw these complaints with immediate effect and apologise to those affected - therefore allowing children access to an efficacious treatment that is currently being denied to them.
If this evidence does not exist, it is important that I continue my campaign to ensure more children are not subjected to a pointless and potentially risky intervention.
But without seeing the evidence, I can only presume that Edinburgh Trading Standards has made a mistake in evaluating the quality of evidence on offer.
I hope you appreciate the importance and will be able to send me details of the relevant studies.
The chiropractor's web pages on colic are here and here. And if you're interested, City of Edinburgh Trading Standards can be found here:
City of Edinburgh Council
Services for Communities
500 Gorgie Road
T 0131 469 5643
F 0131 469 5411